Even though Amazon brings organic traffic, marketing your listings is essential. Use Amazon SEO techniques by including relevant keywords in titles, bullet points, and product descriptions. High-quality photos and videos also improve conversion rates.
Consider running Amazon Sponsored Ads to increase visibility for new listings. Collect positive reviews by providing exceptional customer service and follow-up messages.
Off-Amazon promotion also helps—build a social media presence or run ads directing traffic to your listings. The more engagement you drive, the stronger your brand becomes.