Major direct selling brands in the global and Chinese markets
Global renowned brands:

Amway: a global direct sales giant specializing in nutritional and health foods, beauty and cosmetics, and home care products. With a revenue of $7.4 billion in 2024, it has been ranked first in the world for three consecutive years. ‌‌
Mary Kay: Focusing on skincare and makeup, ranked among the top globally, and ranked 14th on the Happi list in 2025. ‌‌
Nu Skin: focusing on anti-aging skincare products and nutritional supplements, with a prominent technological skincare concept. ‌‌
Herbalife: an international nutritional brand that specializes in weight management products. ‌‌
Melaleuca: Home and personal care products, ranked 27th on the Happi list in 2025. ‌‌