Building trust and transaction skills
Product Story Method: Identify customer pain points (such as insomnia) and guide the experience through real-life usage experiences (such as “customers soak their feet for 7 days to improve sleep”), rather than directly promoting. ‌‌
Content matrix: Three types of content are posted daily on WeChat Moments: product experience comparison pictures, health science popularization, and life sharing; Short videos focus on disease solutions and customer feedback, creating a professional persona. ‌‌
Three step transaction process: free experience → real case display → personalized follow-up to avoid premature discussion of regulations
Team replication and customer maintenance
Five person group method: Recruit 5 partners with consistent values, standardize product knowledge training, record witness and content release, and achieve fission through daily group check-in and running. ‌‌
Continuous follow-up: Adopting the “333 rule” (sending industry reports within 3 days, inviting experiences for 3 weeks, and conducting follow-up visits in March), record changes in customer needs, and 90% of “reconsiders” are due to lack of trust. ‌‌
Network development: use Internet tools (such as social software) to expand network and focus on post transaction maintenance to improve repurchase. ‌‌