The reliability of direct sales products needs to be comprehensively evaluated from multiple dimensions, and the following is the key analysis:
1、 Quality and efficacy disputes
Price inflation does not match effectiveness: Most direct sales products have significantly higher prices than similar products in the market, but consumers have reported that there is a significant gap between their actual effectiveness and promotion, and some products are even accused of “mediocre effectiveness”
For example, although cosmetics direct sales products have a high pass rate in spot checks (92.36%), there are still cases of illegal addition of prohibited ingredients (such as Chloramphenicol in the spot application water of PoLiJing).
Regulatory and standard differences: Direct sales products require national quality certification, but some companies have issues with exaggerated advertising. However, due to its unique sales model, the direct sales industry experiences significant fluctuations in quality
2、 Sales model risk
The boundary between legal direct selling and illegal pyramid selling: Legal direct selling focuses on products and is regulated by the Direct Selling Management Regulations; MLM, on the other hand, profits from developing downlines, and products are often marked as “three no” or falsely priced at high prices
Be wary of low price traps under the guise of “factory direct sales”, as some live streaming rooms sell counterfeit goods
Consumer rights protection: Legitimate direct selling enterprises provide return and exchange services, but the lack of after-sales support for illegal pyramid schemes can easily lead to economic losses.
In summary, the reliability of direct sales products varies from enterprise to enterprise, and careful selection should be made based on qualifications, reputation, and actual needs