Low cost and high return e-commerce business strategy
1、 Selection determines 80% of success or failure
The core of making money on Shopee lies in “differentiated product selection”. Avoid red ocean categories such as 3C and clothing, and focus on local demand in Southeast Asia:
Data based product selection: Utilize Shopee’s “hot selling list” and third-party tools (such as Terapeak) to discover seasonal essential products such as “sunscreen” and “headscarves”;
Priority for light and small items: Choose products with a weight<500g and a unit price of 5-5-20 (such as phone stands) to reduce logistics costs to less than 15%.
2、 Refined operation improves conversion rate
Title optimization: embed keywords such as “2025 new model” and “waterproof”, for example, “Shopee official warehouse sunscreen SPF50+waterproof and sweat proof genuine guarantee”;
Visual marketing: The main image adopts a combination of “scenarization+white background image”, and the video displays the product’s usage effect, which can increase the click through rate by 30%;
Promotion combination: Set up “buy two get one free” bundled sales, paired with “free shipping coupons” to stimulate orders.
3、 Logistics and after-sales building a moat
Preferred SLS logistics: Shopee’s own logistics takes an average of 3-5 days to arrive, with shipping costs 40% lower than third-party logistics;
Automated response: Use Chatbot to handle 70% of common issues (such as return policies), compressing customer service response time to within 2 hours.
4、 Longtermism: From Seller to Brand
Continuously analyze ‘Shopee backend data – product performance’ and iterate product selection. For example, Malaysian seller “Bamboo Home” achieved an annual profit growth of 200% by updating 5 eco-friendly home products every month.
Shopee’s low threshold and high traffic make it a golden track for ordinary people to “light start a business”. But success always belongs to those operators who are willing to think with data and polish with details.