1、 The efficiency revolution of de intermediation
The Amazon Direct model connects brand owners and consumers directly by eliminating traditional wholesale and distribution processes. This “factory to user” chain reduces the average price of goods by 15% -20% (according to the 2024 Global E-commerce Report). For example, a certain Shenzhen electronics brand increased its profit margin from 8% to 22% through Amazon direct sales, and was able to obtain real-time user feedback to optimize its products.
2、 Data driven precision services
Amazon’s AI algorithm provides full chain support for direct selling brands, including demand forecasting, inventory management, and personalized recommendations. Its “brand analysis tool” can track consumer behavior and help small and medium-sized brands accurately position the market. Lifeware, an American eco-friendly tableware brand, discovered a demand for “foldable” design through Amazon data, and sold over 10000 units in the first week of its new product launch.
3、 The win-win pattern of ecological empowerment
Amazon provides FBA warehousing, Prime traffic support and other resources for direct selling brands, and even launches the “Made for Amazon” program to deeply participate in product design. By 2025, the platform has incubated over 5000 emerging brands with annual sales of millions of dollars, forming a virtuous cycle of “platform empowerment brand growth user experience improvement”.
4、 Challenge and Future
Although the direct sales model has significant advantages, it also faces problems such as brand homogenization and after-sales pressure. In the future, Amazon may further upgrade its experience and consolidate its core position in the retail industry through technologies such as AR virtual try on and blockchain traceability.
When consumers click ‘buy now’, Amazon direct sales is no longer just a transaction, but a business paradigm shift towards efficiency, trust, and innovation.