Creating a direct sales business is a systematic process that involves multiple key aspects such as product selection, business model design, compliance operations, team management, and marketing strategies. The following are detailed steps and core points:
- Product selection and positioning
High repurchase rate products, such as health food, skincare products, household items, etc., must ensure excellent quality and clear market demand.
Differentiation advantage: Highlight the unique selling points of the product (such as natural ingredients, technological patents), and avoid homogeneous competition. - Business model design
Direct sales model:
Single level direct sales: selling directly to end consumers, suitable for niche high-end brands.
Multi level direct sales (MLM): Through the fission of distribution teams, but strict compliance is required (such as prohibiting “head pulling” fees).
Commission system: Design a transparent and attractive reward mechanism (such as individual sales commission+team performance sharing). - Legal compliance
Qualification application: Obtain a legal direct selling license in the target market (as required by China’s Direct Selling Management Regulations).
Avoiding Pyramid Selling Risks:
Not based on the number of development downlines as the basis for remuneration.
Provide authentic products and services to avoid false advertising. - Sales channel construction
Online channels:
Self built official websites/applets, or settled in social e-commerce platforms (such as WeChat Mall, Tiktok store).
Utilize live streaming and short videos (such as product tutorials) to attract traffic.
Offline channels: organizing experiential activities, community promotion, and enhancing user trust. - Team recruitment and training
Distributor recruitment: Attract part-time or full-time sales through social media and industry exhibitions.
Training system:
Product knowledge training.
Sales skills (such as customer communication, community operation).
Compliance education (to avoid illegal operations). - Marketing and Fission Strategy
Social fission: Design “old leads new” rewards (such as doubled commission, gift giving).
Content marketing: Delivering brand value through health education, user cases, and other content.
Data driven: Analyze user behavior, optimize advertising and promotional activities. - Technical Support
Distribution management system: Use tools such as likes and Shopify to manage orders, commissions, and team hierarchy.
CRM system: Maintain customer relationships and improve repurchase rates. - Continuous optimization
User feedback: Regularly collect feedback and iterate products and services.
Market adjustment: Pay attention to the dynamics of competitors and policy changes, and flexibly adjust strategies