Establishing a direct sales store is a systematic process that requires planning from multiple aspects such as product positioning, business model, marketing strategy, and team management. The following are the key steps and precautions:
- Clarify product positioning
Product selection: Direct sales products usually have high repurchase rates and differentiation advantages (such as health, beauty, and home products). We need to ensure that the product quality is excellent and meets market demand.
Target audience: Analyze consumer profiles (age, consumption habits, etc.), such as health products suitable for middle-aged and elderly people, and skincare products targeted at female groups. - Design business model
Direct sales mode selection:
Single level direct sales: selling directly to consumers, suitable for niche high-end products.
Multi level direct sales (MLM): Through team distribution and fission, but strict compliance with regulations is required to avoid involvement in MLM (such as China’s “Direct Sales Management Regulations” requiring companies to operate with licenses).
Profit distribution: Establish a clear commission system (such as team sales commission and individual sales rewards). - Compliance and Legal
Qualification application: In some countries/regions (such as China and the United States), direct sales require government approval. For example, the list of direct selling enterprises published by the Chinese Ministry of Commerce is the basis for legal operation.
Avoid MLM red lines: Do not set an “entry fee” and do not base remuneration on the number of development personnel. - Build sales channels
Combining online and offline:
Online: Establish official websites, mini programs, or join social e-commerce platforms (such as WeChat Mall), and use live streaming and community marketing to attract traffic.
Offline: Hold product experience meetings and community promotion activities to enhance trust.
Tool support: Use distribution management systems (such as “Like”) to track orders, commissions, and team performance. - Team training and fission
Recruiting distributors: Attract part-time or full-time sales through incentive mechanisms such as high commissions and promotion rewards.
Training system: Regularly provide product knowledge and sales skills training to strengthen team cohesion. - Marketing Strategy
Social Fission: Encourage users to share product links and spread the virus through “old brings new” discounts.
Content marketing: transmit product value through short videos (such as Tiktok) and official account articles, such as health science popularization+product implantation. - Continuous optimization
Data analysis: Monitor sales data, user feedback, and adjust product lines or promotional strategies.
Customer maintenance: Establish a membership system and increase repeat purchase rates through regular follow-up visits and promotional activities