1、 Compliance and Account Management
Platform review requirements: Amazon and other platforms may trigger a “second review”, ensuring that the registration information is true and consistent, using a stable network environment, and submitting valid credit card and utility bills and other materials
Compliance with Code of Conduct: It is necessary to follow the principles of fairness and integrity, maintain the health of the account, and avoid affecting sales due to violations
2、 Website Design and User Experience
Mobile adaptation: Prioritize responsive design to ensure smooth mobile access and avoid user churn due to slow loading speed
Navigation and search: Large shopping malls need clear classification and support fuzzy search, while small shops can try map based navigation to enhance the experience
Page loading speed: It is best to open the webpage within 5 seconds, and optimizing image and server performance is key
Three commodities and transaction security
Authenticity guarantee: avoid overly beautifying product descriptions, ensure consistency between the actual product and the promotion, and maintain user trust
Payment Security: Choose a reliable platform to build, regularly check system vulnerabilities, and ensure the security of transaction data
4、 Operation and maintenance
Online and offline integration: Choose an appropriate operating model based on brand characteristics, such as O2O, which can expand profit margins
Continuous optimization: Regularly update content, fix technical issues, and avoid “orphan pages” or functional failures that affect the experience
5、 Psychological and Risk Preparedness
Patience and perseverance: In the initial stage, there may be a low traffic, so it is necessary to maintain a calm mindset and gradually accumulate users.
Risk prevention: Develop return and exchange agreements in advance to deal with malicious orders or disputes and reduce business risks.
By integrating compliance, technological optimization, and operational strategies, the competitiveness and user stickiness of online stores can be enhanced