Social media is not just for exposure—it’s a powerful sales engine. Platforms like Instagram, TikTok, and Facebook allow you to showcase products, run ads, and engage directly with customers.
Start by creating a consistent content strategy. Share behind-the-scenes videos, customer testimonials, and lifestyle photos that highlight your brand story.
Use hashtags strategically to increase reach. Collaborate with influencers or micro-creators who align with your brand values.
Engage actively—reply to comments, answer questions, and build community trust.
Don’t forget to connect your shop directly to your social pages with tools like Instagram Shopping or Facebook Marketplace.
Social media thrives on authenticity. The more human your brand feels, the more your audience will trust—and buy from—you.