The new trend of knowledge payment on Bilibili: how to earn passive income through columns
By 2025, Bilibili’s paid columns for knowledge have become an important source of income for content creators. Unlike traditional advertising models, column sales have the characteristics of one-time creation and long-term revenue, and high-quality content can even continuously generate passive income. This model not only reduces creators’ dependence on traffic fluctuations, but also enables knowledge monetization to enter a sustainable stage.
To achieve stable returns, creators need to master three core strategies: firstly, deep cultivation in vertical fields, selecting segmented tracks such as AI applications and niche skills, and establishing barriers through professional content; Secondly, there is a structured content design that breaks down the course into a hybrid system of short videos, graphics, and Q&A, which not only conforms to the habits of Bilibili users but also improves the completion rate; Finally, there are operational skills to continuously activate existing users through regular updates, fan community operations, and platform activity linkage. It is worth noting that Bilibili’s newly launched column distribution plan in 2025 allows creators to set a tiered distribution ratio, further expanding their revenue space.