Carrying out side businesses in direct sales mode is a flexible and highly promising option, especially suitable for those who wish to increase their income through fragmented time. The following are specific operational steps and key strategies:
- Choose direct sales products suitable for side businesses
Light asset, high-frequency repurchase products: such as health food, skincare products, household items, etc. These products have stable demand and high customer stickiness.
Low threshold agent: Prioritize choosing brands that do not require stockpiling and support dropshipping to reduce financial pressure.
Compliance: Ensure that the enterprise has a legal direct sales license (such as filing with the Ministry of Commerce in China) to avoid legal risks. - Utilize existing resources to initiate
Social Fission: Starting from the acquaintance circle, share product usage experience through friend circles and WeChat groups (be careful to avoid hard advertising).
Part time time allocation: 1-2 fixed hours per day to process orders, follow up with customers, and respond to inquiries during lunch breaks or commuting time.
Low cost tools: use WeChat applet, free fish and other platforms to display products, or use Tiktok/Little Red Book short video to plant grass (such as shooting “open box evaluation”). - Efficient Promotion Techniques
Storytelling marketing: with “self use sharing” as the core, for example: “I stay up late and work overtime relying on XX products to refresh myself, and colleagues are chasing for links”.
Community operation: Create a “welfare group”, regularly distribute coupons or live stream product explanations, and enhance interaction.
Fission incentive: Recommending new customers can earn samples or points, encouraging old customers to refer them. - Long term development strategy
Teamwork: If the platform allows, develop lower level distribution partners to earn team management bonuses (compliance training is required to avoid suspicion of pyramid schemes).
Data review: Analyze popular products and customer feedback on a monthly basis, optimize product selection and language.
Collaboration with the main business: For example, if the main business is a fitness coach, it can be paired with the sale of health products such as protein powder.
Precautions
Time management: Side jobs need to balance the main job and avoid reversing priorities.
Compliance promotion: It is strictly prohibited to exaggerate the effectiveness or make false income promises.
Psychological adjustment: In the early stage, the income may be low, so it is necessary to persist for 3-6 months to accumulate customers.