Before setting up an online shop, the biggest challenge is finding products people actually want to buy. Start by identifying pain points or desires within a niche community.
Use tools like Google Trends, TikTok, or Etsy search to spot rising trends. Analyze competitors’ best-selling items and read customer reviews to find market gaps.
You can also use dropshipping suppliers like AliExpress or Spocket to test different products without holding inventory.
Focus on products that are light, durable, and easy to ship. Custom or limited-edition items often attract higher margins.
Once you find a potential winner, test it with small ad campaigns before scaling. In e-commerce, success is not about luck—it’s about data, observation, and customer insight.