Short video teaching for middle-aged and elderly people: a new blue ocean of knowledge payment
1、 Market opportunities
User base: 2.32 billion internet users aged 50 and above (2025 data), with an average of 2.1 hours of short video browsing per day, but the penetration rate of paid education is less than 8%;
Pain points of demand: smartphone usage (72%), fraud prevention (65%), and health and wellness (58%) are the three core learning needs.
2、 Content Design Methodology
Aging friendly renovation:
Interface design: font enlargement+voice assistance function (such as “elder mode”);
Teaching pace: Single lesson ≤ 5 minutes, step breakdown
Monetization mode:
Layered payment: 9.9 yuan/series for basic courses, 199 yuan/month for 1v1 accompanying training;
Community operation: Silver haired learning check-in group (with a 40% increase in completion rate).