Community group buying team leader: High repurchase product selection list
1、 Core features of high repurchase categories
High frequency essential needs: Fresh produce (vegetables, eggs), grain, oil, rice, noodles, tissues and other household daily consumables, with a repurchase rate of over 60%.
Price sensitivity: Products with reduced unit prices through centralized procurement (such as seasonal fruits priced at 9.9 yuan/jin) can easily trigger users’ hoarding psychology.
Stable quality: Standardized production of branded products (such as Mengniu milk) reduces after-sales disputes and enhances trust.
2、 Product selection strategy and data support
Seasonal adaptation: Promote cold drinks and sunscreen products in summer, and list hot pot ingredients and warming products in winter to meet immediate needs.
Explosive combination: bundle high repurchase products (such as laundry detergent) with new products (such as niche cleaning agents) for sale, to increase the unit price per customer.
User Profile: Targeting young housewives, add subcategories such as organic vegetables and children’s complementary foods.